London, 21 April 2021 – Sandbox Kids, the leading provider of digital subscription content services for children and families worldwide, has announced that it has partnered with Vivacom, one of the largest technological companies in Bulgaria and a member of the United Group family. The partnership expands and strengthens the Sandbox Kids relationship with United Group, the leading provider of telecommunications and media in Southeast Europe.

The partnership, launched on 12 April, gives Vivacom’s customers Sandbox Kids’ award-winning preschool product Hopster. It is available in Bulgaria for the first time and is exclusive to Vivacom’s EON platform. Hopster is one of the video-on-demand (VOD) services in the special EON kids’ zone, which offers a variety of fun content that is always safe for children.

EON Kids gives users exclusive access to localised Hopster subscription VOD service with premium, hand-picked educational shows, music, games and books that are in-line with an international Early Years National Curriculum, featuring diverse and inclusive content from around the world.

Vivacom customers will be able to enjoy family-favourite classics such as Pingu, Peppa Pig and Teletubbies, as well as educational content such as Numberblocks, English-language learning shows such as Alphablocks and Alphabet Stories. In addition, preschoolers will also be able to enjoy its multi-award winning, original, animated TV series from Hopster Studios which includes science-based show Clever Brenda, fast-paced Grimm’s Fairy Tales series Two Minute Tales and empathy-focused show Saturday Club.

Hopster will also launch an ad-free localised version of its premium mobile app that will complement the TV service, available to download from the App Store and Google Play. The beautifully designed app offers customers localised shows, songs and books but also an additional suite of localised learning games set in a magical island designed specifically for preschoolers to easily navigate. Families will be able to enjoy downloadable content and a responsible autoplay feature that offers an alternative book, song or game after three consecutive plays of a tv show.

In January 2019, several telecom operators within the United Group portfolio, including SBB in Serbia & Telemach in Slovenia, Montenegro and Bosnia & Herzegovina, began offering the Hopster SVOD service and also provided their customers access to a localised Hopster mobile app.

Kimberly Verbonitz, Chief Revenue Officer of Sandbox Kids, said “We are thrilled to partner with Vivacom and enter the Bulgarian market. Sandbox Kids understands the Balkan market and its families’ need for premium, localised, fun learning content. It is a strategically important region for us, and the United Group has helped us gain a strong foothold, accelerating our growth and expanding our geographical reach in Europe.”

“The EON kids` zone is a very important part of the EON platform. We want to provide safe and fun space for children. And this is possible only through very rich and various content. The exclusive partnership with Hopster will help us to enrich our VOD services and to offer better clients experience.” said Dimitris Loupis, Chief Commercial Officer at Vivacom.

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For more information please contact:
Sandbox Kids:
Natalie Petrou: Head of Communications & Marketing

Sandbox Kids:
Agnes Lesti: PR and Communications Manager

About Sandbox Kids
Sandbox Kids is a leading provider of on-demand, multimedia, multi-platform, digital subscription services for children and families worldwide. The Sandbox Kids suite of products includes Hopster, Curious World and Kidomi and features the best selection of curated, age-appropriate content that are optimized for any device or platform. Through its production arm, Hopster Studios Productions creates and distributes award-winning original kids content. Sandbox Kids has content partnerships with more than 200 developers in more than 60 countries and commercial partnerships with T-Mobile, Verizon, TCL, Mondia Media, Ericsson and more. Headquartered in San Francisco and with offices in London, Sandbox Kids operates in over 100 countries, in 23 languages. For more information, visit www.playsandboxkids.com

About Hopster
Hopster is a beautifully designed app for the under-fours, aiming to strike the perfect balance between learning and fun. For one low monthly subscription with no tie-ins, subscribers get access to safe and ad-free kid’s TV shows, stimulating learning games, nursery rhymes and music. It has topped the App Store charts in over 36 countries, was named Best Streaming Video Platform for preschoolers by Kidscreen and has received a channel nomination at the Children’s BAFTA in 2018 and 2019. Hopster can be downloaded free from the App Store and Google Play and can be found on selected smart TVs such as Amazon Fire TV, Virgin Media and Roku in the UK, Roku Channels, Comcast Xfinity, Cox and NCTC in the US and on many other platforms around the world. For more information, visit www.hopster.tv

About United Group
Dutch-based United Group is the leading telecommunications and media operator in Southeast Europe. Active in eight countries, the company has approximately 11 million users and more than 12,500 thousand employees. United Group has the widest network coverage in the region and offers users the most attractive selection of TV content from around the world. Significant investments in digital infrastructure, content and technology ensure the excellence of the products and services it provides to customers. United Group has been majority owned by BC Partners, one of the largest global investment companies, since March 2019.For more information, visit www.united.group and www.unitedmedia.net

About Vivacom
Bulgarian Telecommunications Company, operating under the brand name Vivacom, is the largest integrated telecommunications company in Bulgaria in terms of total revenues for 7 consecutive years. It offers voice services, high-speed mobile and fixed broadband, interactive and satellite TV as well as innovative solutions for IoT, smart cities, digital education and cloud services. VIVACOM is part of United Group - the leading telecom and media operator in Southeast Europe. For more information, please visit www.vivacom.bg